About the Course
This course examines the psychological, behavioral, and social factors that influence financial decision-making and consumer behavior. Educators explore how individuals make financial choices, why people often make irrational financial decisions, and how financial institutions, marketing practices, and digital environments influence consumer outcomes. Participants will study key concepts from behavioral finance and consumer protection, including cognitive biases, financial habits, marketing persuasion, financial scams, and regulatory protections designed to safeguard consumers. The course also introduces strategies for teaching students how to critically evaluate financial products, recognize deceptive practices, and develop responsible financial decision-making skills.
- Explain the psychological and behavioral factors that influence financial decision-making.
- Identify common cognitive biases that affect consumer financial behavior, including overconfidence, loss aversion, and present bias.
- Analyze consumer protection issues including financial fraud, deceptive marketing practices, and financial scams.
- Evaluate financial products and services and assess potential risks to consumers.
- Design classroom instructional activities that teach students responsible financial decision-making and consumer awareness.
- Develop a classroom-ready financial literacy mini-unit focused on consumer protection and behavioral finance.