ABLE https://undergradbiz.ucr.edu/ en Global Participants Gain Skills in Leadership https://undergradbiz.ucr.edu/blog/2021/04/15/leadership-immerses-global-participants <span>Global Participants Gain Skills in Leadership</span> <span><span>ilseu</span></span> <span><time datetime="2021-04-14T17:45:57-07:00" title="Wednesday, April 14, 2021 - 17:45">Wed, 04/14/2021 - 17:45</time> </span> <a href="https://undergradbiz.ucr.edu/blog">More Blog Posts</a> <picture> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/ABLE_winners.jpg?h=116c57c6&amp;itok=QBd8Touz 1x" media="all and (min-width: 1401px)" type="image/jpeg" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/ABLE_winners.jpg?h=116c57c6&amp;itok=QBd8Touz 1x" media="all and (min-width: 1025px) and (max-width: 1400px)" type="image/jpeg" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_m/public/ABLE_winners.jpg?h=116c57c6&amp;itok=MXdZrr_z 1x" media="all and (min-width: 768px) and (max-width: 1024px)" type="image/jpeg" width="1023" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_s/public/ABLE_winners.jpg?h=116c57c6&amp;itok=PDGFLbXN 1x" type="image/jpeg" width="767" height="767"> <img loading="eager" width="1170" height="450" src="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/ABLE_winners.jpg?h=116c57c6&amp;itok=QBd8Touz" alt="ABLE winners February 2021"> </picture> <time datetime="2021-04-15T12:00:00Z">April 15, 2021</time> <p><span style="color:#234674;"><strong>Representing 40 universities locally and globally, 83 participants learned about business leadership and fine-tuned their future plans during UCR’s two-week Accelerated Business Leaders Education program.</strong></span></p> <p>&nbsp;</p> <p><span style="color:#234674;">The UCR School of Business wrapped up its two-week <a href="https://undergradbiz.ucr.edu/able"><strong>Accelerated Business Leaders Education (ABLE)</strong></a> winter session in February, presenting it in a virtual format for the first time due to COVID-19 restrictions.</span></p> <p><span style="color:#234674;">The program included 83 participants representing 40 universities from more than seven countries and territories, and the online program expanded ABLE’s reach to students both locally and globally.</span></p> <p><span style="color:#234674;">“ABLE is a good starting point for those who, like me, are planning their graduate studies,” says participant Mark Andrew de la Cruz, a working professional in the Philippines. “I am very impressed with the innovative way UCR Business executed this program to ensure education is accessible no matter how challenging the situation, especially in these uncertain times.”</span></p> <p><span style="color:#234674;">Guest speakers included Michelle Mao, president, and Chris Larson, vice president, of TCL, a multi-national electronics company and the fastest-growing television brand in North America. Mao was recognized as one of the “Most Powerful Women in Technology” in 2016, and she and Larson spoke about the leadership, strategic vision, and market insights that helped the company grow so rapidly.</span></p> <p><span style="color:#234674;">“I tell my employees all the time that if you’re not making mistakes, it’s because you are either moving too slow or are too far within your comfort zone,” said Larson. Mao also discussed cultural differences involved in managing employees in varying locations and responded to student questions about navigating a top leadership position as a woman.</span></p> <p><span style="color:#234674;">UCR School of Business management professors utilized case study methodology, role-playing activities, survey polls, and other interactive methods to teach the pillars of the program curriculum—leadership, teamwork, innovation, and strategy. Assistant Professor Kyle Ingram focused on the Leader-Member Exchange theory, helping participants understand leader-follower dynamics to increase job satisfaction and overall performance. Associate Professor Elaine Wong guided participants through the decision-making process with strategies to help leaders recognize and reduce biases, which often lead to ineffective decisions. Associate Professor Marlo Raveendran provided an in-depth overview of possible organizational design structures, their advantages, and situations where each would be appropriate, and she emphasized “structure follows strategy.”</span></p> <p><span style="color:#234674;">Other learning opportunities included a CliftonStrengths workshop led by Lela Dennis, human resources director of employee and organizational development at UCR, underscoring the importance of leaders balancing the needs of people, productivity, and profit. Sabine Freij, director of Graduate Advising and Student Services at UCR’s A. Gary Anderson Graduate School of Management, facilitated a conflict resolution workshop providing tools for handling different types of conflict.</span></p> <p>&nbsp;</p> <h6><strong>ABLE Strategy and Business Innovation Competition</strong></h6> <p><span style="color:#234674;">Grouped in teams, ABLE participants conducted an innovation and strategic audit for an assigned company in the program’s Strategy and Business Innovation Competition. In preparation for the contest, Sean Jasso, professor of practice in management, led “winning” and “strategy” seminars. Teams worked together over the course of the program to overcome a variety of challenges, including cross-cultural communication and group dynamics. On the last day of the ABLE program, each team presented an analysis with recommendations for the company moving forward.</span></p> <figure role="group" class="embedded-entity align-right"> <div alt="Team Best Buy ABLE 2021 Zoom" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_367&quot;,&quot;image_link&quot;:&quot;file&quot;}" data-entity-type="media" data-entity-uuid="9ac58d13-47bc-406f-bed1-30caf5f1b8ff" data-langcode="en" title="Team Best Buy ABLE 2021 Zoom"> <a href="https://undergradbiz.ucr.edu/sites/default/files/Best%20Buy_Logo.png"><img alt="Team Best Buy ABLE 2021 Zoom" loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_367/public/Best%20Buy_Logo.png?itok=Ux4BuLLH" title="Team Best Buy ABLE 2021 Zoom"> </a> </div> <figcaption>ABLE Strategy and Business Innovation Competition winner February 2021: Team BEST BUY</figcaption> </figure> <p><span style="color:#234674;">The top competitor was Team Best Buy. “They delivered a polished, well-organized and rigorous presentation highlighted by a strong command of the company’s complex strategic issues,” says Jasso, the competition coordinator and one of three judges. “They were well-rehearsed and relaxed, adhered to time and format requirements, produced high-level executive slides, and most, importantly, provided effective strategic alternatives for their client.”&nbsp;</span></p> <p><span style="color:#234674;">In addition to hands-on strategic audit experience, each member of Team Best Buy received a $5,000 scholarship toward their business master’s education at UCR.</span></p> <p><span style="color:#234674;">“The ABLE program has given me the opportunity to accelerate my learning and prepare myself for success as a strategic leader in the business sector,” says Jinatul Raihan Mumu, an undergraduate student in Bangladesh. “By providing ample opportunities to learn more about the graduate business school at UCR and the freedom to contact anyone—student ambassadors, administrators, and faculty—to ask for help, I am more confident and prepared to pursue a graduate degree.”</span></p> <p><span style="color:#234674;">The ABLE program summer session&nbsp;(June/July) is enrolling now. ABLE is open to domestic and international students, undergraduate students interested in business or leadership, and anyone who is looking to “try out” a graduate management program. Interested individuals may <a href="https://form.jotform.com/202807766696167" target="_blank"><strong>apply</strong></a> for the 2021 summer program&nbsp;or <strong><a href="https://ucr.tfaforms.net/217788" target="_blank">request a brochure</a></strong>&nbsp;for information on program pricing.</span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="color:#234674;">Watch a recap:</span></p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/5kVa5IgtlU0" title="YouTube video player" width="560"></iframe></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <div class="tags-title">Tags</div> <div class="tags-list"> <div><a href="https://undergradbiz.ucr.edu/tags/able" hreflang="en">ABLE</a></div> </div> <div class="sharing-title">Share This</div><span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://undergradbiz.ucr.edu/blog/2021/04/15/leadership-immerses-global-participants" data-a2a-title="Global Participants Gain Skills in Leadership"><a class="a2a_button_facebook"></a><a class="a2a_button_x"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_google_plus"></a><a class="a2a_button_email"></a><a class="a2a_button_printfriendly"></a><a class="a2a_dd addtoany_share" aria-label="more options to share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fundergradbiz.ucr.edu%2Fblog%2F2021%2F04%2F15%2Fleadership-immerses-global-participants&amp;title=Global%20Participants%20Gain%20Skills%20in%20Leadership"></a></span><script> (function () { const customClassName = 'show-for-sr'; const targetContainer = document.querySelector('.a2a_kit.addtoany_list'); if (!targetContainer) return; const addClassToLabels = () => { const labels = targetContainer.querySelectorAll('.a2a_label'); if (labels.length > 0) { labels.forEach(label => { if (!label.classList.contains(customClassName)) { label.classList.add(customClassName); } }); console.log('Successfully applied show-for-sr class to AddToAny labels.'); return true; } return false; }; const observerConfig = { childList: true, subtree: true }; const observer = new MutationObserver((mutationsList, observer) => { if (addClassToLabels()) { observer.disconnect(); } }); if (!addClassToLabels()) { observer.observe(targetContainer, observerConfig); } })(); </script> Thu, 15 Apr 2021 00:45:57 +0000 ilseu 1551 at https://undergradbiz.ucr.edu ABLE Program Impresses Yet Again https://undergradbiz.ucr.edu/news/2019/08/20/able-program-impresses-yet-again <span>ABLE Program Impresses Yet Again</span> <span><span>kmcnally</span></span> <span><time datetime="2019-08-20T10:28:15-07:00" title="Tuesday, August 20, 2019 - 10:28">Tue, 08/20/2019 - 10:28</time> </span> <a href="https://undergradbiz.ucr.edu/news">More News</a> <picture> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/able%20group_0.jpg?h=b330b908&amp;itok=WSmBfC1a 1x" media="all and (min-width: 1401px)" type="image/jpeg" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/able%20group_0.jpg?h=b330b908&amp;itok=WSmBfC1a 1x" media="all and (min-width: 1025px) and (max-width: 1400px)" type="image/jpeg" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_m/public/able%20group_0.jpg?h=b330b908&amp;itok=jn3ilIc- 1x" media="all and (min-width: 768px) and (max-width: 1024px)" type="image/jpeg" width="1023" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_s/public/able%20group_0.jpg?h=b330b908&amp;itok=ByEz1n5t 1x" type="image/jpeg" width="767" height="767"> <img loading="eager" width="1170" height="450" src="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/able%20group_0.jpg?h=b330b908&amp;itok=WSmBfC1a" alt="able group 2019"> </picture> <time datetime="2019-08-20T12:00:00Z">August 20, 2019</time> <p>The UCR School of Business completed its third Accelerated Business Leaders Education (ABLE) program this August, 2019. The three programs were attended</p> <div alt="Able Sean Jasso" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_225&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="90b501ad-2988-41ae-a0b7-ff8e160b01dd" data-langcode="en" title="Able Sean Jasso" class="embedded-entity align-right"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_225/public/able%20jasso.jpg?itok=kDCSMyWr" alt="Able Sean Jasso" title="Able Sean Jasso"> </div> <p>by over 200 participants from over 30 universities around the world, including some of the top partner universities of the School of Business, such as Harbin Institute of Technology, Zhejiang University, Xiamen University, University of Lima, and I-Shou University.&nbsp;</p> <div alt="ABLE Students " data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_367&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="6c0c089a-dfef-44b2-8272-b68ab4129a66" data-langcode="en" title="ABLE Students " class="embedded-entity align-left"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_367/public/able%20classroom%2002.jpg?itok=Xb7FiX-f" alt="ABLE Students " title="ABLE Students "> </div> <p>Structured as a two-week intensive camp, the ABLE program consists of graduate-level classes and a strong career-focused component for participants to experience the impact that a UCR business degree will have in their professional career. Workshop topics included Communication, Leadership, Teamwork and Ethics, and Career Development.&nbsp;Students also engaged in co-curricular and cultural activities to experience life on the UCR campus and in Southern California.</p> <p>ABLE students were awestruck when they discovered that the <a href="https://www.tclusa.com/" target="_blank">TCL Chinese Theatre</a> in Hollywood was on the destination itinerary. TCL, most notably known for its success with televisions, welcomed students with a presentation by Michelle Mao, president of TCL North America, and Chris Larson, senior vice president, who shared their insights about building a brand and forming high-performance teams in a competitive industry.&nbsp;</p> <div alt="steve chen" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_367&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="f81684a9-986e-4b0e-af95-abc02fd215c6" data-langcode="en" title="steve chen" class="embedded-entity align-right"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_367/public/able%20Chen.jpg?itok=hL8C00cJ" alt="steve chen" title="steve chen"> </div> <p>Highlights of the ABLE program included a seminar co-hosted by <a href="https://www.lucasfilm.com/" target="_blank">Lucasfilm</a> and <a href="https://www.solarmaxtech.com/?campaignid=1619707671&amp;keyword=solarmax&amp;promo=spectrumbranded&amp;region=0002&amp;gclid=CjwKCAjwzJjrBRBvEiwA867byjudHy6PjXQHY0GJTcRQApKPooUvD3wjfGxOxHtkl5ScEuWl8da6JBoCXYsQAvD_BwE" target="_blank">SolarMax</a>. Will Chu, from Star Wars International Marketing at LucasFilm, shared the strategies and tactics employed by LucasFilm to accelerate their position and brand within the advertising industry. The program also toured an Amazon Fulfillment center to observe the modern first-class logistics industry facilities and advanced management methods.</p> <p>The ABLE program not only provides an opportunity for the participants to experience life at UCR, but it also offers the benefit of an easy transition to apply for the School of Business Master of Business Preparation Program (MBPP) and to apply to graduate business programs.</p> <div alt="able activities" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_367&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="13b4edc2-eff5-4434-bdc9-3c463bbcdef6" data-langcode="en" title="able activities" class="embedded-entity align-left"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_367/public/able%20activities%2001.jpg?itok=Fs10LHUI" alt="able activities" title="able activities"> </div> <p>From the survey results, 72.7% of the cohort wants to apply for an academic program at UCR in the upcoming years. 95.5% of the cohort would recommend the ABLE program to others, and among them, 65.2% of the participants ranked their experience at UCR as exceptional.</p> <p>The ABLE program is rapidly becoming one of the elite destinations for emerging business leaders. The School of Business is broaden the program and will recruit students from other regions around the world.<br> &nbsp;</p> <p>&nbsp;</p> <div alt="able group 2019" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="37d0d036-b655-48a7-89a4-1c62711f7ff0" data-langcode="en" title="able group 2019" class="embedded-entity align-center"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/able%20group_0.jpg" alt="able group 2019" title="able group 2019"> </div> <div class="tags-title">Tags</div> <div class="tags-list"> <div><a href="https://undergradbiz.ucr.edu/tags/able" hreflang="en">ABLE</a></div> </div> <div class="sharing-title">Share This</div><span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://undergradbiz.ucr.edu/news/2019/08/20/able-program-impresses-yet-again" data-a2a-title="ABLE Program Impresses Yet Again"><a class="a2a_button_facebook"></a><a class="a2a_button_x"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_google_plus"></a><a class="a2a_button_email"></a><a class="a2a_button_printfriendly"></a><a class="a2a_dd addtoany_share" aria-label="more options to share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fundergradbiz.ucr.edu%2Fnews%2F2019%2F08%2F20%2Fable-program-impresses-yet-again&amp;title=ABLE%20Program%20Impresses%20Yet%20Again"></a></span><script> (function () { const customClassName = 'show-for-sr'; const targetContainer = document.querySelector('.a2a_kit.addtoany_list'); if (!targetContainer) return; const addClassToLabels = () => { const labels = targetContainer.querySelectorAll('.a2a_label'); if (labels.length > 0) { labels.forEach(label => { if (!label.classList.contains(customClassName)) { label.classList.add(customClassName); } }); console.log('Successfully applied show-for-sr class to AddToAny labels.'); return true; } return false; }; const observerConfig = { childList: true, subtree: true }; const observer = new MutationObserver((mutationsList, observer) => { if (addClassToLabels()) { observer.disconnect(); } }); if (!addClassToLabels()) { observer.observe(targetContainer, observerConfig); } })(); </script> Tue, 20 Aug 2019 17:28:15 +0000 kmcnally 981 at https://undergradbiz.ucr.edu TCL Offers Red Carpet Treatment to ABLE Program https://undergradbiz.ucr.edu/blog/2019/08/15/tcl-ucrs-able-program <span>TCL Offers Red Carpet Treatment to ABLE Program</span> <span><span>kmcnally</span></span> <span><time datetime="2019-08-15T16:08:22-07:00" title="Thursday, August 15, 2019 - 16:08">Thu, 08/15/2019 - 16:08</time> </span> <a href="https://undergradbiz.ucr.edu/blog">More Blog Posts</a> <picture> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/Able%20TCL.png?h=86ee02ed&amp;itok=pkLw6Kx7 1x" media="all and (min-width: 1401px)" type="image/png" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/Able%20TCL.png?h=86ee02ed&amp;itok=pkLw6Kx7 1x" media="all and (min-width: 1025px) and (max-width: 1400px)" type="image/png" width="1170" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_m/public/Able%20TCL.png?h=86ee02ed&amp;itok=6VDjh84t 1x" media="all and (min-width: 768px) and (max-width: 1024px)" type="image/png" width="1023" height="450"> <source srcset="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_s/public/Able%20TCL.png?h=86ee02ed&amp;itok=grXOuOM1 1x" type="image/png" width="767" height="767"> <img loading="eager" width="1170" height="450" src="https://undergradbiz.ucr.edu/sites/default/files/styles/article_header_l/public/Able%20TCL.png?h=86ee02ed&amp;itok=pkLw6Kx7" alt="ABLE Students Visit TCL"> </picture> <time datetime="2019-08-15T12:00:00Z">August 15, 2019</time> <p>On August 2nd, the UCR School of Business Accelerated Business Leaders Education (ABLE) program had the unique invitation to tour the symbolic site of the Hollywood-TCL Chinese Theatre.</p> <p>&nbsp;</p> <div alt="TCL" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_225&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="75f2c495-15d8-4517-a119-5a39ab274229" data-langcode="en" title="TCL" class="embedded-entity align-left"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_225/public/able%20tcl%2011.jpg?itok=GmsEQ93E" alt="TCL" title="TCL"> </div> <p><a href="https://www.tclusa.com/" target="_blank">TCL</a> is a Chinese multinational electronics company with products such as television sets, mobile phones, household appliances, and more. They are America’s fastest-growing TV brand the third largest TV manufacturer in the world.&nbsp;</p> <div alt="ABLE Students Visit TCL" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_550&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="2e1824c9-9143-48a2-8f0c-1060e4734094" data-langcode="en" title="ABLE Students TCL" class="embedded-entity align-right"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_550/public/able%20tcl%2010.jpg?itok=8sFY6irh" alt="ABLE Students Visit TCL" title="ABLE Students TCL"> </div> <p>As the students of the ABLE program entered through the main doors of the theatre, Mr Levi Tinker, theatre operations manager &amp; directors of tours, led them on an exclusive tour covering the history and significance of the TCL Chinese Theatre, including the handprints of Hollywood’s most famous celebrities. &nbsp;</p> <p>Levi directed the group further into the breathtaking IMAX theatre that has debuted some of the most successful films in history. Deeper into the theatre, there is a sense for the scale of the venue. The Hollywood guide direct the students to the restored theatre while playing a short film describing the history of the most famous theatre in the world. The screen of the theatre is one of the biggest in the world and its seating capacity can seat almost 1,000 people. Although coping with jet lag, the ABLE students shifted their attention to the keynote speakers.&nbsp;</p> <p>&nbsp;</p> <div alt="ABLE Students Visit TCL" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_367&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="b02b1155-380c-45d9-98d2-8fafbbeb95f8" data-langcode="en" title="ABLE Students TCL" class="embedded-entity align-left"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_367/public/able%20tcl%206.png?itok=Taa4DIW2" alt="ABLE Students Visit TCL" title="ABLE Students TCL"> </div> <p>Michelle Mao, President of TCL North America, shared how the company in the North American region evolved from only a two-person team to a behemoth in the electronics industry in less than a decade. She believes the quality of a TCL television is good enough to be accepted by the American people, the only barrier being the cultural differences. She introduced the brand to the mainstream market of television by recruiting a seasoned veteran of the industry that understood the differences and how to overcome those barriers. Hunching forward to the edge of their seats, he students were motivated by her leadership and the success TCL made in this short period.&nbsp;</p> <p>&nbsp;</p> <div alt="ABLE Students Visit TCL" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;scale_550&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="908f20eb-b1b3-4fe7-89bb-87f3f5aa2be0" data-langcode="en" title="ABLE Students TCL" class="embedded-entity align-right"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/styles/scale_550/public/Able%20tcl%205.png?itok=Ia42LSj4" alt="ABLE Students Visit TCL" title="ABLE Students TCL"> </div> <p>Chris Larson, TCL Senior Vice President, shared the strategies and tactics employed by TCL to accelerate their position and brand within the television industry. They created gaming labs filled with their products and partnered with NBA team Minnesota Timberwolves. Another successful partnership was with Ellen from the Ellen show. Chris emphasized that TV’s are considered purchases and their ultimate goal was to have the TCL brand as the top of mind for customers.&nbsp;</p> <p>In the Q&amp;A section, many students asked meaningful questions about the future direction of &nbsp;R&amp;D and how Michelle was able to recruit and develop such a highly specialized team in a short amount of time.</p> <p>UCR School of Business and students of the ABLE program thank Michelle Mao, Chris Larson, Levi Tinker, and the entire staff at the TCL Chinese Theater for hosting the group in VIP fashion. After the TCL visit, ABLE students were enthusiastic to discover that a brand could be successful internationally by focusing their efforts on the needs of the local population.</p> <div alt="ABLE Students Visit TCL" data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-embed-display-settings="{&quot;image_style&quot;:&quot;&quot;,&quot;image_link&quot;:&quot;&quot;}" data-entity-type="media" data-entity-uuid="38eabad1-d404-45bc-b62d-56d0c80e77c6" data-langcode="en" title="ABLE Students Visit TCL" class="embedded-entity align-center"> <img loading="lazy" src="https://undergradbiz.ucr.edu/sites/default/files/Able%20TCL.png" alt="ABLE Students Visit TCL" title="ABLE Students Visit TCL"> </div> <div class="tags-title">Tags</div> <div class="tags-list"> <div><a href="https://undergradbiz.ucr.edu/tags/able" hreflang="en">ABLE</a></div> </div> <div class="sharing-title">Share This</div><span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://undergradbiz.ucr.edu/blog/2019/08/15/tcl-ucrs-able-program" data-a2a-title="TCL Offers Red Carpet Treatment to ABLE Program"><a class="a2a_button_facebook"></a><a class="a2a_button_x"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_google_plus"></a><a class="a2a_button_email"></a><a class="a2a_button_printfriendly"></a><a class="a2a_dd addtoany_share" aria-label="more options to share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fundergradbiz.ucr.edu%2Fblog%2F2019%2F08%2F15%2Ftcl-ucrs-able-program&amp;title=TCL%20Offers%20Red%20Carpet%20Treatment%20to%20ABLE%20Program"></a></span><script> (function () { const customClassName = 'show-for-sr'; const targetContainer = document.querySelector('.a2a_kit.addtoany_list'); if (!targetContainer) return; const addClassToLabels = () => { const labels = targetContainer.querySelectorAll('.a2a_label'); if (labels.length > 0) { labels.forEach(label => { if (!label.classList.contains(customClassName)) { label.classList.add(customClassName); } }); console.log('Successfully applied show-for-sr class to AddToAny labels.'); return true; } return false; }; const observerConfig = { childList: true, subtree: true }; const observer = new MutationObserver((mutationsList, observer) => { if (addClassToLabels()) { observer.disconnect(); } }); if (!addClassToLabels()) { observer.observe(targetContainer, observerConfig); } })(); </script> Thu, 15 Aug 2019 23:08:22 +0000 kmcnally 976 at https://undergradbiz.ucr.edu