https://news.ucr.edu/ en https://news.ucr.edu/articles/2021/06/24/effective-messaging-crowdfunding-campaigns <img loading="eager" width="1170" height="450" src="https://news.ucr.edu/sites/default/files/styles/news_article_featured_l/public/2021-06/crowdfunding.jpg?h=3e29c133&amp;itok=zxkQ7SMf" alt="An image showing hands giving money to a brain inside a lightbulb, representing the idea of crowdfunding"> Research shows which types of updates and comments keep donations flowing Thu, 24 Jun 2021 00:00:00 -0700 Holly Ober custom--marketing--37082690-7984-4918-bf4c-d8d7d083697e https://news.ucr.edu/articles/2021/03/03/lonely-these-odd-rituals-can-help <img loading="eager" width="1170" height="450" src="https://news.ucr.edu/sites/default/files/styles/news_article_featured_l/public/2021-03/tea%20book.jpg?h=170ba4b8&amp;itok=QPXGJOVk" alt="A person reading a book next to a cup of tea"> Personal rituals around everyday tasks ease loneliness Wed, 03 Mar 2021 00:00:00 -0800 Holly Ober custom--marketing--8ccf4504-e5d5-43b4-9222-12d6430b50ac https://news.ucr.edu/articles/2018/12/14/payless-stunt-shows-how-expectation-guides-experience <img loading="eager" width="1170" height="450" src="https://news.ucr.edu/sites/default/files/styles/news_article_featured_l/public/2018-12/shoes_0.png?h=f294e6e2&amp;itok=xyfO11Sp" alt="shoes"> Sometimes quality is in the eye of the beholder Fri, 14 Dec 2018 00:00:00 -0800 Holly Ober custom--marketing--218dcbed-ed3b-46b0-972d-cbfc35653cd4 https://news.ucr.edu/articles/2018/11/16/why-renting-can-be-better-owning <img loading="eager" width="1170" height="450" src="https://news.ucr.edu/sites/default/files/styles/news_article_featured_l/public/2018-11/Surfboard_Rental_Shop%20Visitor7.jpg?h=29234840&amp;itok=qaVybXie" alt="Surfboard rental shop by Visitor7"> Purchasing a skill-based product can be self-defeating Fri, 16 Nov 2018 00:00:00 -0800 Holly Ober custom--marketing--1e549572-200c-4c58-b5b6-c6b8840b0628 https://news.ucr.edu/articles/2018/10/10/disruption-makes-startup-investors-balance-caution-against-fear-missing-out <img loading="eager" width="1170" height="450" src="https://news.ucr.edu/sites/default/files/styles/news_article_featured_l/public/2018-10/disruption.jpg?h=ec98172a&amp;itok=hLG4nUBx" alt="disruption"> Disruptive startups attract investors quickly but receive less money than their more conventional counterparts Wed, 10 Oct 2018 00:00:00 -0700 Holly Ober custom--marketing--ec1b669d-7805-47a4-bc6c-63d5a0751388